Best Tips, Techniques, and Examples to Shoot Food Advertisements
There are many different food advertising campaigns with the same message – “eat healthily”. Each one aims to get a different audience and has different strategies for its target market. For example, a health campaign could focus on using images of celebrities or celebrities playing sport to attract parents to promote healthy eating. Others could use humour or lifestyle images to appeal to children. Still others could be aimed at persuading people to follow a particular diet or eat healthily. There are several things to consider when deciding how you will photograph food advertising campaigns, including how you can work with different brands and where the food can be displayed.
Master the Basics
Lighting
The key is the light. You need a bright, … Read the rest