Being a photographer, you know the importance of a watermark on your photo. Why it’s so necessary? Watermark is essential because it protects your creativity and photography business, along with it markets your brand. But when the question arises about the selection of right fonts for the watermark, you become confused. According to an estimation, there’re 300,000 fonts in the world you can use for the watermark. A great option, right? Let’s discuss how you can choose the best fonts for the watermark.
Types Of Fonts
There’re many types of fonts you can use, and below, we’re going to explain some of them concisely.
Serif fonts are known as classic fonts and are like to use in print materials. Serif fonts are pleasing to eyes and belong to a tradition, safety, reliability, history, and safety. So if you’re going to market your brand related to any of these categories, you can choose serif fonts. Example: Times, Georgia, Palatino, New Roman, and Cambria, etc.
SanSerifs fonts are usually used in websites and other publications due to their modern, fresh and elegant look. These fonts have no feet or shoes. They have another excellent feature that they don’t have thick it thin transition in strokes. Example: Arial, Impact, Tahoma, Verdana, Corbel, etc.
3. Script Or Handwriting
As the name expressing handwriting fonts look like handwriting and cursive script. These fonts are known as elegant, graceful, playful, and feminine, but they’re hard to read. That’s why they should be used minimally. They give a historical look, so when you need a historical text, you can use them. Let’s take a look at some handwriting fonts deeply.
Well written, gorgeous, and interesting style of fonts. Use for headers or small pieces of text along with a classy background.
Imperfection style for fonts. Marrisa looks like we received notes from our forefathers or relatives. Full of vibes and curves that attract attention.
Gorgeous and adventurous fonts created by Jermey Vassey. Wild Youth has beautiful curves and style that seems perfect for quotes, logos, apparel, wedding invitations, etc.
These fonts can grab your attention and are commonly used in logos, posters, homepage, and anything that needs to bold. Example: New Rocker, Pinewood, Curlz, etc.
How Can You Choose Right Fonts For Your Brand / Logo
Of course, you have chosen the right fonts for the logo; is it enough? No, more decisions waiting for you. Firstly, the font you select should closely related to your logo because, in this way, the client easily relates the photos to your business. If you still don’t choose the text for the logo, then choose a font that highlights your brand or similar to brand content. For instance, if you take a wedding image, you should go for fancy fonts. Or if you take professional photos, you should go for formal fonts.
Ensure It’s Visibility
Once you choose fonts that appeal to you, test them on one photo to observe the size, opacity, thickness, and location. Because visibility depends on these features. You can adjust any feature with the help of watermark tools. You can increase the opacity; you can increase the size, change the location, and whatever you like. Whatever the decision you take, ensure its visibility so that you can deserve the credit of the photo. And most important people can comprehend that the picture is yours.
Handwriting fonts are good choices for photographers
There are a lot of photographers who choose handwriting fonts for their photography logo. The handwriting fonts make the photography logo look better and more professional. If you are an independent photographer or you are running a photography business, and you decide to name your business based on your name, for example, John Doe Wedding Photography, you can choose handwriting fonts to make your name John Doe like your real signature. It makes other people feel that there is something close to you.
There are a lot of free handwriting fonts out there for you to use. We have already mentioned several good fonts above. You can also lookup some good fonts on Google fonts. If you are not familiar with Google fonts, it is a website where designers, developers, and creators can access the fonts for their projects. The fonts are free to use for both personal and commercial purposes. The website contains thousands of fonts created by many designers around the world.
Some good fonts are Sacramento, Great vibes, Mightype, KingBasil, Norican, and many more.
Your photography logo can be a combination of different fonts
Some photographers can combine handwriting fonts with san-serif fonts to create a beautiful photography logo. For example, you can use Sacramento for John Doe, and use another san-serif font like Lato for Photography.
The above combination can be a great example for you to create your watermark. You can replace the fonts with the fonts you like. Don’t limit yourself, be creative and you may have a really good logo for yourself.
One last thing
Although there are several instructions that you can follow to create your watermark, there is no right or wrong answer. You can make different watermarks and add them to your photos. Even if you don’t like any of them, you can delete later and use others.
What to do after choosing your right fonts
After choosing the right fonts for your watermark, you may need to have some sketches of your watermark, create several logos in JPEG or PNG files, and add them to your photos to test.
You can use Watermarkup that is a web-based watermarking application. The tool helps you watermark your photos right in your favorite browser.
With the help of the tools, you can also watermark 30 photos at a time. That will help you choose your right font and the best watermark.