Types of Digital Watermarks

Nowadays, online content theft isn’t a new problem with Internet users and creators. People easily download and share digital products like ebooks, videos, and files with their friends. You will never know when other people use your products without your consent. 

Images and photos are in the same situation. Images are one of the most popular file types on the Internet. Photos are very important to modern websites, blogs, desktop, and mobile applications. And creators often use watermarks to protect their copyrights and ownership.

Watermark can be understood as bits that are used to insert into images, documents, videos, and audios. The watermark can include the name, address, website, and information about the creators of the products. 

The importance of watermark

In the digital world, watermark plays an important role in protecting photos and media. A company can watermark their documents as “Confidential” and “Draft” and other employees will know that the documents will only be used for limited purposes. 

Digital watermarks are used for not only protection but also marketing purposes. When the watermark can easily be seen by many people, your company and brand will be known better.

Types of digital watermarks

For image watermarks, there are mainly two types of digital watermarking: visible and invisible watermarks. 

  1. Visible watermark: Visible watermark can be a visible text and logo placed on the original photo. People can make the text and logo more transparent to look good with the photo context. This kind of watermark is often used because other people will easily see the information about the owners of the image. People can use image editors or watermark software to add text, logo, and templates to their photos.
  2. Invisible watermark: Invisible watermark is different. It cannot be seen by human eyes. Only specific software and applications can detect the watermark. 
Visible watermarks
Visible watermarks

Although digital watermarks are often understood as tools to protect copyright, we can use text watermarks for different purposes like adding notifications, descriptions, symbols, and icons. Sometimes people can use watermark software to create even memes and fun photos to share with their friends. 

When to use invisible watermarks

Invisible watermarks are often embedded into the image and only special software can detect them. The watermark is used to prove ownership when a dispute between two parties happens. Because invisible watermarks are hard to see and often used to identify the rightful copyright holder, they are not so popular and not easy to make. 

When to use visible watermark

Visible watermarks are more popular and easily perceived by human eyes. And it is easier to add visible watermarks to photos by using photo editors or watermark software.

People can use visible watermarks to protect their photos better. Because it is visible, other people will know that you are the owner of the photos and they will not dare to steal them.

In our opinion, if you are selling your photos or want to protect your images from theft, you should choose visible watermarks. Visible watermarks are the most popular and will protect your photos better.

If you are looking for watermark software to watermark your photos, you can try Watermarkup. It is a web-based application that you don’t need to download and install anything. It is free and used by many people around the world.