Commercial photography has become one of the fastest growing fields in the world. And for good reason. The demand for beautiful images is huge. In fact, there’s so much money to be made that you can even make a full-time career out of it.
There are a lot of different ways to get started, but you can get an excellent start by working for yourself. This article will walk you through the process of how to get started as a professional commercial photographer.
Understanding the Types of Photography
What Is Commercial Photography?
Have you always wanted to be a photographer but have never quite understood what this meant? Commercial photography is often considered to be a more artistic form of photography which allows you to capture images of people and their surroundings as you see them.
Commercial photographers work in studios and on location and are hired by businesses such as advertising agencies, magazines, companies and publishers to create advertising and promotional material for them. They are also used to take photos for newspapers, publications, events and festivals. There are many different kinds of commercial photography jobs and the skills required are quite varied. In some cases a commercial photographer is called on to take candid photos, where the subject has no idea they are being photographed. The most common type of job is in fashion and lifestyle photography. This involves photographing people or groups and their surroundings as well as still lifes such as flowers, food, drinks and other objects. Fashion photographers can be asked to shoot photographs for magazines, newspapers, websites, catalogues or books. Some are commissioned to take pictures of people for TV adverts.
There are several ways you can become a professional commercial photographer. You could start by taking paid work and build up your portfolio, or you could enroll on a course. One thing is certain though – commercial photography is not just for young, hip and artistic types who want to be a rock star. It’s also a job for anyone looking for a flexible, well-paid career that allows them to spend more time with their friends and family and less time sitting at a computer screen.
Commercial photography can be a very lucrative career if you have the right strategies to attract more clients. It is still one that is highly in demand. And, if you can improve your skills, you could turn this into a lucrative business.
There are many ways to make money as a commercial photographer. There are jobs you can do that are simple. These include taking pictures of people and places, or events, where they are needed. The other option is to work with advertising agencies. They pay you for your photographs, but also for your skills and experience.
The first step to a successful career as a commercial photographer is to make sure you are qualified. It’s not necessary to go to college for this, but you need to have an understanding of how cameras and computer software work. You also need to know how to take pictures. If you are not prepared to get up early, then you will not be ready to start your career in photography.
Once you have the qualifications and experience you can then begin to seek out jobs. A good way to get started is by working at a photography studio. Most photography studios now use a digital camera instead of film. If you want to learn how to use a digital camera, you should try out the local studio. These studios will also provide you with a camera.
You may also want to do some freelance work. This could be selling pictures that you have taken, or using your own skills to take photographs. There is a huge demand for wedding photographers, and if you can capture the day, it will be a popular photo. If you can sell more than just a few pictures of your wedding, you can make a reasonable income. You can also find work as a travel photographer, taking pictures of locations all over the world.
Of course, there is a lot of competition. Many people are learning photography, so if you want to be successful, you need to learn to market your talent. Advertising agencies are looking for talented photographers. You need to know about their target audience, and how you can use your talent to promote their products.
Best Tips to get started with Commercial Photography
Commercial photography has come a long way since its inception in the 19th century. Today’s commercial photographers are expected to shoot for corporate brands, agencies, advertising campaigns and product launches. In order to achieve success, it is important to learn the best ways to get started with commercial photography. If you are new to the world of commercial photography, here are some useful tips that will help you get started.
Learn about your business.
It is advisable to know your audience well before getting started with commercial photography. For example, do you cater to a specific industry or product, or are you more general? Knowing what you are trying to achieve in commercial photography will also help you decide the kind of camera equipment you will need and what type of lenses to use.
Do your homework.
Before investing in commercial photography gear, it is advisable to conduct thorough research on all the different types of cameras available. There are plenty of camera stores around that can help you with this and you can also visit the websites of professional photographers or consult friends who are working in the field. You can also check out online forums that cater to photographers and their gear.
Choose the right camera.
The first step in commercial photography is to choose the right camera for your needs. You will need a camera that is capable of shooting at high frame rates and that has fast autofocus and autofocus tracking capabilities. Some cameras will also have manual settings for creative control over exposure, color, saturation, brightness and more.
When selecting a camera, you may want to consider the following factors:
* Whether you are a beginner or an experienced photographer, you will need to find a camera that is comfortable for you. This includes being able to use your hands freely when operating the camera. For example, if you are used to using a digital SLR or point-and-shoot camera, it may be hard to use a mirrorless camera.
* If you are planning to do some photo editing, you will need to ensure that your camera has enough storage capacity to accommodate the various software applications you may use.
* You should also consider whether you prefer to shoot in RAW or JPEG format. If you are working with a DSLR, the format you choose will depend on the lenses you are using. RAW format will provide you with more flexibility if you plan to do post processing later. On the other hand, a JPEG file will be smaller and faster to transfer from one computer to another.
* Lastly, if you are shooting for commercial purposes, it is advisable to buy a camera that will allow you to shoot in manual mode.
* The autofocus capabilities of the camera will also depend on its sensor size. A larger sensor will allow you to get closer to your subject, while a smaller one will enable you to capture the subject from a wider angle.
* Another important consideration is the size of your image sensor. If you plan to do some post-processing, it will be useful to know whether your camera has an APS-C or Full Frame sensor. If you are planning to edit your images using Photoshop, you will need to decide whether you prefer a DSLR or a mirrorless camera.
* While a DSLR offers better image quality than a mirrorless camera, it will also cost you more.
* A DSLR will typically come with a more sophisticated and versatile array of lenses. A mirrorless camera will normally include a few basic lenses that will work well enough for most types of photography. If you plan to take some landscape shots, you will also need to consider lenses that can cover the entire range of angles in which you will be shooting.
* Some camera stores will offer you some professional advice on which camera is best suited to your needs. You should also make sure that your camera store has an experienced photographer who can help you choose the right camera.
Learn about photography.
If you are new to commercial photography, you may want to get to know some of the basic aspects of photography before jumping into a full-time project. For example, it is important to know how to use different types of lenses and understand basic concepts such as shutter speed, aperture, f-stop, ISO, shutter speed priority and manual mode.
There are plenty of online resources that will help you learn the fundamentals of photography. One such resource is the National Geographic Society’s Learning Network.
It is advisable to enroll in photography courses or classes. While these can be expensive, they will enable you to get practical hands-on experience. You can also enroll in short courses that can be completed in a few weeks. Another option is to attend local photography workshops, where you can learn how to work with various camera models, lighting setups and equipment.
* Make sure that your camera is set up correctly before shooting. For example, if your camera has an LCD screen, make sure it is facing towards the subject you are shooting and that there are no obstacles in the way.
Also, ensure that the lighting is as even as possible. This will ensure that your images look natural and that any shadows on your subjects won’t cast unwanted shadows onto other parts of your image.
When using a tripod, set the camera to manual mode so that you can use the manual settings for exposure.
Finally, before shooting, you should make sure you know your subject thoroughly.
1. Keep working on your photography skills – Be open to learning new things and keep practising.
2. Understand the different types of photography and how they are different. A) Portrait Photography – This is where you shoot the subject and not the background. B) Product Photography – The focus here is on the product and not on the subject. C) Food Photography – This is usually done outdoors, and the subject is food. The background is usually plain, so you can add as much detail as you want to your photograph.
3. Know your equipment – If you plan to be a commercial photographer, it is a good idea to know your camera. A) What’s the resolution? B) What’s the shutter speed? C) What’s the focal length? D) What’s the aperture? E) What’s the ISO? F) What’s the flash? G) What’s the memory card capacity? H) How many pictures do you take per minute? I) What is the zoom on your camera?
4. Understand what your subjects are going to do – A picture tells a thousand words. A) Do you have a plan? B) Will they pose? C) How much light will there be? D) Will they talk or not?
5. Know your subject matter and know your audience – What do you want them to say about your product/service?
6. Be organised and work in a systematic manner. A) Write down the shot list. B) Write down the storyboard. C) Know the sequence of events.
7. Always be prepared – Know what you’re going to do, have the equipment ready, and be ready to take any photograph.
8. Ask the right questions – The more you ask, the more you get. A) Have a plan B, C, D etc. B) How many pictures do you want? C) Are they going to be smiling or frowning?
9. Work on your technical skills – Learn to use your camera and its settings. Learn how to light your subject, set up your camera, compose your shot, and focus. Learn about Photoshop/Photo-shop.
10. Keep networking – When you start out, it can be difficult to meet clients. Do keep trying and be persistent.
12. Don’t give up!
A few things to remember
Commercial photography is a tough but rewarding business to get into. If you’re new to it, it can be intimidating at first. Here are some tips to get started and avoid common mistakes:
2. Set Your Goals Start
You need to know what you’re aiming for and be able to work towards that goal every day. It’s not enough to say you want to make money as a photographer. You need to know what you’re going to do to get there. And that means figuring out your strengths and weaknesses. Do you like taking pictures in low light? That’s a strength that might be useful. Do you have a great eye for composition? Then that could be a strong point. What are your strengths and weaknesses? It’s always a good idea to talk to other photographers to see what they’re doing. You may find something that works for you.
3. Develop Your Portfolio
The first thing to do is build a portfolio of your work. Get a friend or family member to take photos of you on the job. Then use sites like iStockphoto or ShutterStock to create a free account and upload your images. Make sure you’re using high resolution images. You don’t want to be competing with professional photographers for the same work! You can also create a website of your own. It doesn’t have to be fancy, but it should have an attractive design and lots of images.
4. Choose a Niche
Once you have a portfolio of your work, it’s time to choose a niche. You don’t want to be doing everything. Do you like taking pictures of weddings? There are plenty of people out there who can take great photos at those events. You’ll probably find yourself competing with a lot of other photographers. But if you focus on commercial photography, you could be the one people turn to when they need a photographer for an important event.
5. Build Your Business
You need to start thinking about marketing and how you’re going to get clients. A lot of people want to be a freelance photographer. They think they can get a job as a photographer. But actually it is not easy at first, you need to have a detailed plan or experience via trials and errors to level up your marketing and business skills. These skills will pay off later for you when you have more clients and your business becomes bigger.
Commercial Photography Ideas
There are a lot of ideas for you to get started in commercial photography. Here are a few ideas for you to try:
- Food photography. Food photography is one of the sub-genre of commercial photography. When it comes to food photography, there are so many ideas for your next photography session. You can take photographs of pizzas, vegetables and fruits, meat, noodles, and so many more ideas. When you photograph food, pay attention to the lighting and composition, as well as the way you prepare and arrange food for photography.
- Product photography. Product photography is also another common genre of commercial photos. There are so many products for you to choose from. You can take photographs of drinks, shoes, clothing, furniture, and so on. Product photography is also a lucrative field because now e-commerce is booming and a lot of business need a professional product photographer for their business.
- Event photography: Event photography can be a type of commercial photography. You can offer a package to shoot at other people’s events, which is another lucrative field as well.
- Portrait photography – Portrait photography can be lucrative for you whether it is used for personal and commercial purposes. Many people want to have their excellent portraits done by professional photographers. You can take great photos and offer your services along with portrait and family photo sessions.
In conclusion, photography is a powerful tool to use in almost any business. It allows you to capture the essence of a situation or event, and create lasting memories.
It’s also a fun way to earn money. I personally love taking pictures of people and animals, and I’ve even used some of my photography skills to make money online.
So whether you want to make money online, create a portfolio of your best work, or you just want to make your hobby into a full-time job, I highly recommend taking some time to learn about photography.
You can check out our resources for more:
Editorial Photography: What It is and Why it Matters
The Different Types of Fashion Photography