If you’re looking for a way to make money from your passion, stock photography might just be the answer. With stock photography, you can earn royalties every time someone purchases an image from your portfolio. In this blog post, we’ll share 5 tips that will help get you started in the business of stock photography!
Stock Photography | What is It?
There are many companies that offer stock photography for buyers to use in a variety of different types of media. Stock photos can be cheaper and more convenient than hiring photographers, which is why they’re so popular among advertisers who want the perfect image at an affordable cost.. These photos are ready-made for use in virtually any situation, and they’re often used to populate website backgrounds or print ads. The vast majority of these images come from the Silicon Valley startup Getty Images, who has been selling them since 1995 when it was first founded by Jonathan Klein and Mark Getty with $2 million dollars. They have grown into an international company that employs over 2200 people all around the globe. Today buyers can find everything you could want on their site – whether you need imagery reflecting your business’ services or welcoming customers inside your store’s establishment!
Putting together a photo shoot often takes hours of work, from scouting locations to finding the perfect models. Stock photography can do all that in one shot!
A significant difference between stock images and custom-made photographs is cost: you’ll pay less for a larger selection with more variety than if you hired an individual photographer, stylist or artist.
The developments of Stock Photography until now
By 2001, iStockphoto had a new business model: micropayments for their images. In 2013 Bruce Livingstone and Brianna Wettlaufer founded Stocksy United; this company pioneered subscription-based models of stock photography which led us on our journey to today’s most widely used form of payment in the industry: monthly subscriptions fees that allow you access all photos any time you want them without limit!
The company, Dreamstime was founded in 2004 as a new microstock agency and has been operating online since 2000. It is one of the earliest royalty free stock photography websites with over 10 million images available to license for commercial use from their website or through other social media platforms such as Facebook, Twitter etc.
In 2013, Depositphotos launched the very similar service to Fotolia Instant. The microstock company was also acquired by Getty Images in 2006 for a price of $200 million USD and is now used as their mobile site.
In 2009, Getty Images bought the Jupitermedia Corporation’s online stock image division. This purchase included sites like StockXpert and Scoopt which were both closed down by their new parent company in 2007 and 2009 respectively. The world-famous Shutterstock became the first microstock agency successfully completing an IPO with its shares being valued at $2.5 billion as of late 2013
In a world of digital pixels, Adobe made an aggressive move to buy Fotolia for $800 million in 2014.
Types of Stock Photography
There are three types of stock photography, but most people pay attention to macrostock and microstock. Macrostocks features a wide angle that gives you the opportunity to capture many different aspects of an object or scene while providing optimal detail for commercial use such as advertising campaigns. Microstocks provide more flexibility in how they can be used because it takes close up photos with lower resolutions and frames per second rates making them good options if your goal is simply sharing photos online rather than using them commercially.
Macrostock photography is an interesting niche which has been around for a while. Typically, macro stock agencies sell high-priced and exclusive images to clients who license the individual image directly. These people then pay royalties back to photographers with varying prices depending on how much they are willing to spend per year between $30-$3000! One of these companies that sells RM or “rights managed” photos (Getty Images) as well as any company selling them qualifies too so it’s worth looking into this phenomenon if you want your audience in awe at what can be accomplished nowadays in terms of quality and quantity.
Microstock, on the other hand, sells images for much less (usually from around 20¢ to $10) and on a royalty-free basis. The photographers get no royalties but are paid per image download instead – usually at the end of each month.
A lot of people are drawn to microstock because it doesn’t require any upfront investment or complicated paperwork like some agencies do; you just upload your photos in an online portfolio which is then made available for others who want pictures that fit their needs – be they websites, magazines or blogs looking for inspirational additions.
There’s quite a few companies out there now specializing exclusively in this type of stock photography: Shutterstock, iStock by Getty Images Inc., Depositphotos LLC and Dreamstime
Can I Make Money with Stock Photography?
Microstock is a fantastic way to make money as an artist. In the early days of microstock, it was significantly easier than nowadays because there were fewer images and less competition on the market. Nowadays though, with so many photographers vying for attention in this saturated industry, just getting your foot through that door can be tough! Microstocks have changed dramatically over time but they are still one of my favorite ways to earn income from art-making without having any overhead costs whatsoever.
The Shutterstock Agency is a company that pays people to take pictures. They have 225 million images and 1 million are added every week! You might not make enough money from their website, but you can still earn up to $300 per month with them as long as the quality of your photos are good enough.
The best way to start is by taking the first step. Taking photos and uploading images on this site can be time-consuming, but if you put in enough work and dedication then it’s totally possible for your income from uploading photos every month to reach $400 $500.
How do I do stock photography?
– Find a stock photo site to sign up with. Websites like Adobe Stock and Shutterstock are popular platforms for stock photography. It’s important to note that these sites have different pricing models, so be sure to investigate the benefits or drawbacks of each before you make your choice! Once you’ve chosen a platform, it’s time to begin uploading photos into your portfolio. Make sure the images in your portfolio meet their requirements (i.e., not too dark) – otherwise they might reject them at first glance!
How do I get paid?
– Your stocks will need to sell enough times on one of these websites for you start earning royalties from them. The royalty structure usually ranges between 25% and 50%.
You need to consider to choose the types of photography that are in high demands. As a result, your photos can be sold more and you will get more profits from selling stock photos.
What’s the benefit from making business with these sites?
- You might get recognition that could lead to more opportunities (i.e., someone buying one image may come back later and purchase five). The downside is that payments are often delayed by 30 days after sales.
- These sites are also good ways to market yourself to a large pool of audience.
What are the types of stock photography trends?
Negative space is something that will never get old in the world of stock photography. This trend has only increased demand as time goes by, and for good reason too. Being able to adjust an image so it works with text requirements can be a key feature any portfolio should have. Negative space images are important because they allow buyers to clearly see what your photo is about without distraction.
2. Cultural Diversity
From diversity and blended families to images that depict gender equality.
This trend will continue with the current discussion about gender quality across all media as we see more pressure on industries for equal representation and treatment of those who identify outside the binary norm.
With the use of oranges and greens, we can see that this collection is a modern take on what was popular in the 70s. Hard light patterns combined with these colors will help to create an aesthetic reminiscent of retro-modernism.
4. Drone Photography
Drone photography is one of the most popular methods for capturing landscapes. It can transform a view that was previously inaccessible to stunning, shareable images in 2021 and beyond.
In order to ensure you are getting high-quality stock photos this year or next, make sure there’s strong leading lines (straight roads) across your photo so when potential buyers browse through their portfolios they will be immediately drawn into it without scrolling around first.
For learning more about the types of photography, you can read this post:
I hope this post helped you get a head-start in stock photography. Remember, it can take time to build up your portfolio – and patience is key!