What is Product Photography?
Product photography has a lot of uses. One use is to present products in an attractive way and entice potential buyers into purchasing the product, especially when it’s being sold directly from customer service representatives at your company website or retail store front. Another purpose for images is catalogues that are used both online and offline as advertising materials for specific companies’ brochures, magazine ads, billboards etcetera – all which can be seen anywhere you look today!
If you’re running an eCommerce site, photography is essential.
People are first engaged by the visual elements of your website, not written copy. Photos can be a key part in deciding conversion rates for websites and ultimately determining whether or not visitors stay on them long enough to complete something they were looking for. When it comes down to creating an engaging image that will turn into customer loyalty, you’ll want to present polished professional photos which make all-important first impressions!
1. Visuals are crucial to attracting buyers
An essential component for any company is creating an image. Without a clear idea of who your audience is and what they want, it’s hard to create something that will resonate with them. The same can be said about images in eCommerce: consumers consider them essential when making purchasing decisions, whether consciously or unconsciously, because without the right branding behind product pages and content; how are you supposed to reach anyone?
2.If you want to build a great brand, then you have to consider images as an important part of your marketing strategy.
Your company’s brand should be at the center of every decision you make. Your social media posts, website updates and marketing efforts are all part of that branding process.
Images are the first to grab attention, and they should speak in a uniform voice that resonates with your target audience.
The quality of an image as well as its subject matter, color theme, and saturation all contribute to how you form long-term relationships with customers. Your goal is for people who view these images will want more than just one look; they’ll be able to see their future self living it up at each resort or hotel destination because of what was contained within them: memories from family vacations past!
There are 2 main types of product photography used in ecommerce
The first type of image is a clean cut, white background product-only shot that includes your featured item and various other images showcasing the different angles. The second type are “in context” or lifestyle shots where you can see how they’re being used in their intended environment with complementary products
Product-only images should be professional looking, concise and clear. They are meant to show your product in its best light from all relevant angles while also helping create a consistent look across the entire line of products. It is important that these pictures have enough variety so as not to bore page visitors who may want more information about how you use or care for this particular item before making an impulse purchase decision . The right number of photos required on a given product’s individual web page depends upon factors such as size and price; .
Most product shots are more likely to convince buyers than lifestyle images. However, if you want your products on social media and other marketing channels at the top of a conversion funnel, then try using some in-context photography for these posts.
Product photos are a good way to show off your products, but don’t forget about lifestyle shots! The same rules apply as in product-only shots: use the right camera or lens for what you’re shooting and take them at an interesting angle. But with lifestyle images you can get more creative; why not try taking some outside?
Shooting outdoors can be difficult, but for those on a budget there are some tricks to make it easy. Shooting early in the morning or late at night when natural light is filtered through makes for beautiful results and saves money on using artificial lights. Having both great hardware with high-quality software will help you capture your memories beautifully every time!
The basic equipment you need to start a successful product photography business.
Learning photography can be a daunting task. From lighting to camera angles, it may seem like there is no end in sight when you first start out.
But as time goes by and you learn the ropes of taking photos, everything will become second nature; an extension of yourself that just happens without even thinking about what steps come next. The key is finding a process which works best for your needs and sticking with it– once you’ve found something that gets results on every shoot, optimize all aspects from shooting conditions to post-processing so they are consistent across each image taken
Suppose you are a professional photographer and need to take photos of small items. If your subject is too close, the camera’s built-in flash will be harsh on them or totally bounce off them if it hits their surface at an angle. You can use light tents as cheap alternatives for this purpose!
A major advantage they offer over other methods like softboxes is that they are much more convenient than setting up lights in different areas around the room; once set up, all you have to do is turn one switch on and adjust its height accordingly with regards to your object of photography.
Once you’re all set up with your camera and backlight, it’s time to start shooting. You might want to have a helper nearby when photographing jewelry because the thin objects can be easy for people to fall over or tip off of surfaces- especially if they don’t know what they are doing! For those on a budget who do not own expensive equipment like busts that come in handy during these types of sessions, try making one from cardboard (as seen below). Fishing line is also an inexpensive option: It may take some trial and error but this technique will work well on earrings as pictured above.
2. Your lighting is essential
The quality of your images depends on the light they were captured in. If you have hours to spare, natural lighting may be perfect for you! However if time is a luxury and budget isn’t an issue, studio lights are sure to give stunning results with very little post-processing required after shooting.
When you’re on a budget, it’s important to use natural light. It can save time and hassle when shooting small in-house product shots because the lighting is easier to manipulate without professional equipment. To start with, place your table near an open window for maximum exposure; if the sunlight from that window isn’t too harsh, then diffuse it by placing white or cloth over the window (see image above).
The brighter the day, and less shadows you have to deal with. The easier it is for a photographer – white cardboard or plasterboard work best if your subject has hard light hitting them from behind. If shooting in low-light conditions during dusk hours, use artificial lights instead as they will produce softer results than available daylight alone; always shoot when the sun’s at its clearest!
The strong output of light (most often sunlight) is dangerous to shoot with because it can create harsh shadows. To get the perfect lighting, you would need at least two softbox setups which are more expensive than a clamp-on lamp but still affordable! You’ll have to use artificial lights that usually come in the form of large clamps or umbrellas and not directly on your subject; these will also require an assistant who works as a reflector and other instruments like curtains for blocking out any unwanted glare.
One of the lights should be your key light, and the other can serve as fill or backlight depending on desired results.
Soft, evenly distributed shadows are the key to a professional studio product shot. The light should be indirect and spread out over an object in order for it to look natural on camera or website. White plasterboard is also used as a diffuser when shooting products with dramatic lighting, which can easily make details disappear if you’re not careful!
With a bit of work, you can get professional-grade results that will make all your shoots look great.
3. Tripod is your friend
With a tripod, it is easy to take in the entire scene without worrying about camera shake or blurry images.
If you’re on an important shoot and don’t have room for your trusty friend -a tripod- try this: stack up some books under your legs so that they are propped out front of you, then lean back against them as if sitting at home watching TV (or reading). This will help stabilize any shaking from pressing down with both hands to take photos.
Try using a low aperture and slow shutter speed to capture your products in high quality. Make sure you stabilize the camera or else it will lead to blurry images.
4. Choose the right camera for your product photography
It is the most essential element to any product photography shoot: a camera. DSLR and point-and-shoot cameras have steadily dropped over recent years, but there are still plenty of options for all types of photographers on the market today!
What type should you buy? It really depends on your needs as a photographer in terms of size, price range, features offered by different brands/types etc., so it’s worth doing some research before making any decisions about which one will work best with your own situation.
Recommended DSLR Settings
When shooting low-light scenes, you may want to use a wide aperture like f2.8 or even wider. A large hole on the lens will let more light in and allow for faster shutter speeds which is important when your subject requires extra lighting that can create motion blur from camera shake if it’s not properly stabilized. If possible, always stabilize your camera before taking an image!
It’s not necessary to buy a camera when you’re just getting started. Smartphone technology has come such a long way that sometimes they take better pictures than professional cameras ever could! You might want to invest in an iPhone or Samsung device with the smartphone stabilizer, which will help reduce blur and speed up post-processing.
The difference between a professional and mediocre look can often be found in the amount of effort that’s gone into editing. It may seem trivial at first, but it pays to give your product images some extra love with edits after you’ve taken them. You could take photos on an iPhone or Android phone for example – no matter what kind of equipment you’re using, retouching is vital to achieving polished results! Whether it means perfecting lighting or background details like colour correction, contrast settings etc., photo software will have something for every skill level and budget.
Retouching covers anything from background removal to color correction, mannequin removal and shadow addition for a more natural look. Luckily there’s many free editing tools out on the web that can help any amateur photographer make their photos stand out!
Here’s a comprehensive guide on how to create photography guidelines
If you’re holding a camera, make sure to know how far away from your product it should be and what the angles are. Documenting all of these little details will save time when editing because there won’t be any questions about which way is up!
The incredible amount of effort you’re putting into creating your best product images is worth the payoff. I know it may seem like a lot, but trust me – as long as you maintain consistency in size and scale with our handy technical guide and template that’s included within most photo editing software packages such as Photoshop or GIMP, then all will be well!
After making your photo, make sure you include the following in a style guide: Color Palette; Saturation; Focal Lengths, Shadows. Composition and Location Context are also important aspects to consider when taking these pictures.
Besides, protect your images and optimize them for the best quality possible, while not reducing page load speed. Most platforms/marketplaces have their own set of photo editing requirements so make sure to find out what yours are! When it comes to optimizing product pages every second counts; don’t forget that it can hurt conversion rates if you’re trying to cram too much information on a single screen.
If you produce any images for your website, blog post or social media campaign it is important to minify them and optimize the size of every image. This can also help improve search engine rankings because when a user searches in Google Images this will show up first with higher ranking on page one if optimized correctly.
FAQ about product photography
What are the types of product photography?
The best way to get your product noticed is with stunning photography. There are many different types of styles you can choose from, each one designed for a specific purpose: Individual shots show the customer exactly what they will be purchasing; Lifestyle shots capture images that display how it’s typically used in everyday life (and shouldn’t include people); Scale or detail-oriented photos help customers understand size and features more clearly; Group pictures give them an idea of quantity as well as style options available when ordering multiples items together at once; Packaging photo captures everything about the outside packaging without having to open anything up first!
Packaging photographs showcase all aspects–inside AND out!–of products on offer while individual/lifestyle shoots make shoppers feel like they can touch the products.
The equipment you need for product photography?
Having the right tools for photography is just as important as being creative behind the lens. A good camera, lighting and a white backdrop will all help create beautiful product photos that you’ll want to share on social media!
Should I spend more time and money in professional product photography?
In the digital world, we can’t touch or see our product in person. Instead, you must use your photos to show them everything they need to know about it and how amazing of a purchase it will be for them!
How much does product photography cost?
The range of pricing for photographers can be dizzying, going from as little as $7 a photo to hundreds per hour. There’s also the matter of setup fees and what you’ll need in terms of props or furniture. But it pays off if your business needs photographs with professional quality images that are more than just good enough!
We hope you’ve found this blog post useful. As a final note, we want to share some above-mentioned tips for taking product photography that will give your online store the edge it needs to stand out from competitors and drive more sales. Thank you for reading.